Tag Archives: Fergie

Case-Mate ShowCase 2013 – Mobile Fashion Hits NYC Fashion Week!

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Wednesday night, right after Apple announced the new iPhone 5, fashion-forward mobile accessories made their New York Fashion Week debut at the Case-Mate ShowCase 2013 event!

Hosted by Fergie and Common, the official launch of the Right Case. Right Occasion. campaign featured a night of music, fashion, and of course, stylish cases for the iPhone 5 and a number of other devices. The event was streamed live on Case-Mate.com with co-host MTV VJ Quddus interviewing fans, celebrities and designers on the red carpet for thousands of fans watching live at home.

DJ Mia Moretti provided the beats, as guests were treated to a preview of Bravo’s “The Fashion Show: Ultimate Collection” contestant, Cesar Galindo‘s, new Spring 2013 collection, Czar. Each look from the Czar collection was perfectly paired with a matching Case-Mate case, and the crowd watched on as the models moved through the masses and highlighted Case-Mate’s newest mobile accessories.

 

Guests were also treated to a preview of a dress made of recycled rPET cases designed by B. Åkerlund, known for styling “over-the-top” looks for high-profile celebrities including  Madonna, Lady Gaga, Rhianna, Britney Spears, Blondie and the Black Eyed Peas.

Grammy award-winning artist, Common, closed out the show with an unforgettable performance during which he serenaded an ecstatic fan on stage and spit a freestyle that left the audience cheering for more. Overall, it was an epic night for mobile fashion and Case-Mate!

Case-Mate to Stream New York Fashion Week Event Online

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ATLANTA, September 6, 2012 – Case-Mate announced today that it will provide free online streaming of its private fashion event and concert scheduled to take place during New York Fashion Week. The ‘ShowCase 2013’ event will be co-hosted by Grammy-Award winning recording artists Fergie and Common and will feature a live performance by Common.

Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. In addition to spotlighting Case-Mate’s latest line-up of stylish cases for smartphones, tablets, and readers, the ‘ShowCase 2013’ event will feature the upcoming Spring 2013 fashion line from CZAR, the clothing collection by Cesar Galindo of Bravo’s “The Fashion Show.”
“We are thrilled to be able to bring the excitement of New York Fashion Week to mobile device owners around the world. ‘ShowCase 2013’ is sure to be one of the most entertaining events of the week and we are certain that our online viewers, as well as those planning to attend in person, will have an amazing, unforgettable experience,” said Vincent Young, vice president of worldwide marketing at Case-Mate.

In addition to Fergie and Common serving as the event’s co-hosts, the live stream of the ‘ShowCase 2013’ event will feature Quddus, former MTV personality and current host of ABC’s “Duets,” as the fashion show emcee and Mia Moretti as the event’s DJ.

The live stream of the ‘ShowCase 2013’ event can be watched starting Wednesday, September 12th at 8:45 PM EST at www.case-mate.com/showcasecm.

About Case-Mate:

Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate’s team of technology and design aficionados has created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit http://www.case-mate.com.

Follow @CaseMate on Twitter and Like us on Facebook: www.facebook.com/CaseMate.

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Case-Mate Media Contacts:

Kathlene Hestir, Case-Mate, 404.216.7222, kathlene.hestir@case-mate.com
Jourdann Lubliner, Kaplow for Case-Mate (US), 212.221.1713, jlubliner@kaplowpr.com
Kathryn Cotsworth, Six Degrees for Case-Mate (UK), +44 (0)118 900 0860,kathryn.cotsworth@sixdegreespr.com

Behind the Scenes with Fergie

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We spent this past weekend with Fergie in Hollywood at a glamorous photo and commercial shoot for our Case-Mate “Right Case, Right Occasion” campaign which will launch during New York Fashion Week in September.

After a long day on the set, Entertainment Tonight‘s Chris Jacobs stopped by for an exclusive behind the scenes interview with Fergie to talk about her life and how she is rocking the right case for the right occasion with Case-Mate.

The “Right Case, Right Occasion” campaign, lead by Fergie, Selena Gomez and Common; will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities.

The campaign will include broadcast, digital, and social media-based programming. In addition, Fergie and Common will be co-hosting a mobile accessories fashion event for Case-Mate during New York Fashion Week.

“I’m a huge believer in changing up my look to express the way I feel – and am always looking for fun accessories to spice up my outfit so I feel confident and sexy,” said Fergie. “I’m really excited about partnering with Case-Mate – they are such a fun, edgy brand that I relate to on so many levels.”

Fergie tweeted @ChrisJacobs pic from the set.

 

Fergie Partners with Case-Mate for “Right Case. Right Occasion” Campaign

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Fergie Joins Case-Mate to Launch Mobile Device Fashion Accessories Campaign

Eight-time Grammy Award-winning singer, songwriter, actress and fashion icon Fergie, has teamed up with Case-Mate©, to launch their upcoming mobile fashion accessories advertising campaign, “Right Case. Right Occasion.”

 

Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. In the upcoming campaign, Fergie will join Selena Gomez and Common on Case-Mate’s growing roster of fashionable celebrity, trend-setters who will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities.

The integrated marketing campaign will include broadcast, digital, and social media-based programming. In addition, Fergie and Common will be co-hosting a mobile accessories fashion event for Case-Mate during New York Fashion Week.

“I’m a huge believer in changing up my look to express the way I feel – and am always looking for fun accessories to spice up my outfit so I feel confident and sexy,” said Fergie. “I’m really excited about partnering with Case-Mate – they are such a fun, edgy brand that I relate to on so many levels.”

The rock-star-turned-fashion-designer is known for her chic and flirtatious sense of style. Fergie was named to People Magazine’s “Best Dressed” List and has since launched Fergie™ and Fergalicious by Fergie™ footwear lines, along with fragrances Viva, Outspoken and Outspoken Intense.

“Fergie’s free spirit and passion-for-fashion make her a perfect fit for Case-Mate,” said Shashi Reddy, Case-Mate’s founder and CEO. “She’s a creative icon that has broken through barriers in film, music and fashion – and we are thrilled to be working with her.”

The campaign is set to air beginning in September 2012.

About Case-Mate: 

Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate’s team of technology and design aficionados has created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit: Case-mate.com.

 

Follow @CaseMate on Twitter and Like us on Facebook: facebook.com/CaseMate.

Case-Mate Media Contacts:
Kathlene Hestir, Case-Mate, 404.216.7222, kathlene.hestir@case-mate.com
Jourdann Lubliner, Kaplow for Case-Mate (US), 212.221.1713, jlubliner@kaplowpr.com
Kathryn Cotsworth, Six Degrees for Case-Mate (UK), +44 (0)118 900 0860, kathryn.cotsworth@sixdegreespr.com