Fashion Goes Mobile in Los Angeles: Blood Is The New Black, case-mate and Coolhaus Bring Angelinos The Summer Fling Truck
Fashion, art, technology and ice cream come together to put a new spin on the Los Angeles truck food craze
May 26, 2010 (Los Angeles) – Today fashion and art powerhouse Blood Is The New Black announced a partnership with I Make My Case, a division of case-mate, which is a forward thinking provider and designer of mobile accessories, and Coolhaus’ custom ice cream sandwiches to help Angelinos beat the heat with the Summer Fling Truck. Debuting on June 5 with a party at the Nomad Gallery (a collective art compound in Los Angeles), the Summer Fling Truck will trek across Los Angeles selling limited-edition Blood Is The New Black Ts, case-mate (I Make My Case) accessories and exclusive Coolhaus treats.
“This idea came to me while I was at an art event buying a taco from a food truck that was outside the gallery,” said Mitra Khayyam founder/curator of Blood Is The New Black, who works with independent artists to create the designs for the company’s iconic tees.
“I realized I wanted to bring my tees to fans as easily as I was getting my taco, right there on the curb. Partnering with I Make My Case and Coolhaus just made sense. We are all about summer, being outside, shopping, eating and more importantly, having fun.”
To celebrate the collaboration Blood Is the New black and case-mate have swapped their extensive list of artists who create the designs for their respective products. Blood Is The New Black artists Keren Richter and Peter and Joyelle Komierowski (husband/wife) will create limited-edition designs for the case-mate products sold on the truck. Vice versa, artists Shadow Chen and Chuck Anderson will lend their hand from the case-mate repertoire. These items will also be available at www.bloodisthenewblack.com and imakemycase.case-mate.com.
“Whether through t-shirts, cases or even ice cream preferences, case-mate wants to support the right to self-expression,” said Erik Attkisson, CMO of case-mate. “Our partners in fun bring together the best of what ‘finding the artist within each of us’ is all about.”
After working up a sweat shopping, hungry revelers can cool off with a Coolhaus ice cream sandwich.
“The Summer Fling Truck will revolutionize retail as we know it,” said Natasha Case founder/owner of Coolhaus. “Taking the ‘taco truck’ or ice cream truck concept and co-opting it into mobile fashion could inspire other industries to go mobile as well. We are speaking to our Echo Park community and showcasing all of the creativity that is coming from this area.”
The Summer Fling Truck can be seen cruising through Los Angeles until the end of September, constantly rotating their stock of Tees, case-mate products, and Coolhaus ice cream flavors.
Follow the truck on Twitter @summerflingtruk and find us on Facebook at www.facebook.com/summerflingtruck to stay up to date on the truck’s whereabouts.
About Blood Is The New Black
In 2004 curator Mitra Khayyam set out to accomplish three goals with the start of her T-shirt line Blood is the New Black:
· Display the works of emerging artists, designers and photographers in order to propel their careers and support the underground art movement, through design collaborations
· Introduce fans of both fashion and the arts to new designers, photographers and illustrators, to whom otherwise consumers may have not been exposed
· Create a line that is wearable, comfortable and stylish, yet has an opinion
BITNB encourages the public to explore current art and design trends by prominently featuring the work of underground artists, photographers and illustrators on the company’s soft, well-fitted T-shirts and products.
About case-mate
Launching innovative accessories since 2006, case-mate combines design engineering with cutting-edge materials to protect, adorn and enhance mobile technology. A melting pot of entrepreneurs and innovators from around the world, case-mate believes that there is nothing more important than the freedom of self-expression … our mantra “Freedom To Be Truly You” inspires every creative output, every day. This core principle carries through our products, packaging and partnerships and brings to life case-mate’s vision in a dynamic technology marketplace.
About Coolhaus
Coolhaus is a mobile architecturally inspired ice cream sandwich company. Our ice creams sandwiches are all-natural and handmade in classic and seasonal varieties or custom-made to suit your needs. The sandwiches come in customizable edible wrappers. Coolhaus is based in Los Angeles but is expanding to Austin, TX, The Hamptons on Long Island, and the Bay Area. Coolhaus ice cream trucks are available to public venues or private catering, and our services are available from tables or booths and we can also package for delivery. Follow us on www.twitter.com/Coolhaus or find and reserve us online at www.eatcoolhaus.com.
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