Collection of iPhone Cases Made from Recycled Materials
ATLANTA, October 30, 2012 – Case-Mate®, the international design company known for creating fashion-forward accessories for mobile technology, has partnered with global music artist will.i.am and The Coca-Cola Company™ to launch the EKOCYCLE™ collection – a new line of smartphone cases made from recycled plastic.
EKOCYCLE, a new stand-alone lifestyle brand, was developed to work with iconic brands to create fun and fashionable products from recycled materials. The movement strives to go beyond simply educating consumers about the importance of recycling – to create a generation of consumers that demand sustainable products.
“Case-Mate has a team of engineers and fashion designers that work with artists and companies around the world to design stylish and innovative cases,” said Case-Mate’s CEO and Founder Shashi Reddy. “We’re excited to align with Coca-Cola and will.i.am to support this forward-thinking initiative by giving smartphone owners a stylish way to show their support for sustainability by wearing an EKOCYCLE case.”
Case-Mate’s EKOCYCLE Collection extends the life of plastic beyond the landfill, featuring a Barely There® iPhone 5 case molded from 100% recycled PET (Polyethylene Terephthalate.) The cases are available in clear and platinum for $35 at Best Buy.
Case-Mate recently launched its Right Case. Right Occasion.™ campaign to inspire millennials to express their unique style with mobile cases that accessorize their attire at work, at play, and out at night. The EKOCYCLE collection intends to help millennials make an eco-conscious fashion statement.
To learn more about the EKOCYCLE brand initiative visit: www.EKOCYCLE.com.
About The Coca-Cola Company: The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy their beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. With their bottling partners, they rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow @CocaColaCo on Twitter.
About will.i.am: A multi-faceted entertainer, creative innovator and philanthropist, will.i.am is best known for his work with The Black Eyed Peas, who have sold 31 million albums and 58 million singles worldwide. will.i.am recently released two songs from his upcoming solo cd, #willpower on Interscope Records. The first two singles from the cd released in 2012 are: “T.H.E (The Hardest Ever),” featuring Mick Jagger and Jennifer Lopez, and number one hit song in the UK, “This is Love” featuring Eva Simons. As a producer, will.i.am has also worked with some of the music industry’s biggest names including Michael Jackson, Rihanna, Usher, Nicki Minaj, Britney Spears, David Guetta, and film composer Hans Zimmer. Recognized and honored by numerous industry organizations, will.i.am is the recipient of multiple Grammy Awards, a Latin Grammy Award, an Emmy Award, two NAACP Image Awards, the BMI President’s Award and a 2008 Webby Award. will.i.am’s i.am angel foundation (www.iamangelfoundation.org) supports young people through programs focused on education, after-school tutoring and activities that build STEM (science, technology, engineering, math) and financial literacy skills.