Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. In the upcoming campaign, Fergie will join Selena Gomez and Common on Case-Mate’s growing roster of fashionable celebrity, trend-setters who will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities.
The integrated marketing campaign will include broadcast, digital, and social media-based programming. In addition, Fergie and Common will be co-hosting a mobile accessories fashion event for Case-Mate during New York Fashion Week.
“I’m a huge believer in changing up my look to express the way I feel – and am always looking for fun accessories to spice up my outfit so I feel confident and sexy,” said Fergie. “I’m really excited about partnering with Case-Mate – they are such a fun, edgy brand that I relate to on so many levels.”
The rock-star-turned-fashion-designer is known for her chic and flirtatious sense of style. Fergie was named to People Magazine’s “Best Dressed” List and has since launched Fergie™ and Fergalicious by Fergie™ footwear lines, along with fragrances Viva, Outspoken and Outspoken Intense.
The campaign is set to air beginning in September 2012.
Case-Mate Media Contacts:
Kathlene Hestir, Case-Mate, 404.216.7222, firstname.lastname@example.org
Jourdann Lubliner, Kaplow for Case-Mate (US), 212.221.1713, email@example.com
Kathryn Cotsworth, Six Degrees for Case-Mate (UK), +44 (0)118 900 0860, firstname.lastname@example.org