Who would have thought that a simple New Year’s resolution would turn into a successful blog, and then into a social networking website? Well that may not have been what Poppy Dinsey originally had in mind, but after the 24-year-old blogger launched What I Wore Today (wiwt.com) in 2010, that is exactly what happened.
How WIWT Got Started
It all began when Poppy made a resolution to wear a different outfit every single day for a year in an attempt to make better use of her current (and extremely extensive) wardrobe. In order to keep herself on track, she vowed to post a picture of her outfit to a blog every day, and hence, WIWT.com was born. Poppy quickly garnered many followers, both men and women alike, who flocked to the site for her cheeky captions, designer dresses, fashion tips and more.
WIWT’s Growing Success
With over 900,000 monthly visitors, it is safe to say that her loyal following has made Dinsey an Internet sensation. Since the sites success, she has been hired by retailers as a fashion authority and has reported from London Fashion Week and varying music festivals. The young entrepreneur now parlayed her hobby into a money-making opportunity by tagging her outfits with where to buy the clothes, therefore allowing Dinsey to receive a percentage for each sale directed through wiwt.com. She has also turning her once humble blog into a highly trafficked social networking site where anyone can upload their daily outfits with competitions where user’s can vote on which they find most fashionable.
Enter to Win a WIWT London Shopping Spree!
How would you like to not only meet this fashion trailblazer, but win a FREE TRIP to London to go on a £1,000 Shopping Spree with her? Case-Mate wants to give you that chance! Just enter our What I Wore Today contest and you could win a round-trip ticket to London, a 3-night hotel stay, 20 Case-Mate cases for your wardrobe, and a £1,000 Shopping Spree with Poppy Dinsey! See our What I Wore Today contest page for more details on how to enter!
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