Case-Mate Promotes Environmental Responsibility with Launch of Recyclable iPhone 4/4S Case Collection
ATLANTA, May 09, 2012 – Tech lovers can now protect their phones while also helping the environment. Case-Mate®, the international design company known for creating innovative mobile accessories that protect, adorn, and enhance mobile technology, today announced a special rPET (recyclable PET) case collection for the iPhone 4/4S made out of 100% recycled post-consumer PET bottles.
“As part of our greater effort to encourage more sustainable practices, we’ve introduced a line of fashionable, functional and environmentally responsible cases,” said Shashi Reddy, Case-Mate’s Chief Executive Officer. “By creating Case-Mate products using recycled materials, we’re helping millennials stay stylish and environmentally conscious.”
In order to convey that one doesn’t have to sacrifice style and functionality to be environmentally responsible, Case-Mate will highlight this new collection as part of the DASANI® Designed to Make a Difference® experiential tour, which kicked off on April 17th at Saint Catherine University in Minnesota. The tour consists of approximately 50 event days spanning college campuses, amusement parks, and music festivals from April through October. The DASANI “Designed to Make a Difference” tour provides a refreshing look at recycling through two interactive activations: the Designed to Make a Difference Gallery and Xtreme Recycling game.
The Designed to Make a Difference Gallery will display products made using recycled plastic bottles, such as the Case-Mate rPET case collection. In addition, more than five thousand rPET cases will be given away as prizes in the Xtreme Recycling game, during which people will use air guns to launch empty DASANI bottles at a recycling-themed facade. More information about the “Designed to Make a Difference” tour can be found at www.facebook.com/Dasani.
The Case-Mate rPET case collection is available for purchase at www.case-mate.com/rpet – cases are $30 each and come in Lipstick Pink, Tangerine Tango, Lime, Turquoise, Black and White. One recycled water bottle is used to produce each case.*
*Based on approximate average per case.
About Case-Mate: Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate’s team of technology and design aficionados has created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit http://www.case-mate.com.