No Doubt, Yo Gabba Gabba, Health, Metric and Underworld Collaborate with Case-Mate to Make Unique Phone Cases
ATLANTA – March 22, 2011 – Case-Mate, known for its innovative accessories that protect, style and enhance mobile technology, today announced their collaboration with some of music’s top artists, including No Doubt, Yo Gabba Gabba, Underworld, Health and Metric as part of their “I Make My Case” music program which allows consumers to customize their own case using their favorite bands’ album art. “I Make My Case” music represents the next frontier in artist and fan interaction. Just as fans remixed their favorite band’s music online, they now can remix their art.
“The ‘I Make My Case’ music program offers fans a new way to connect with their favorite bands and express their personal style at the same time,” said Erik Attkisson, Chief Marketing Officer of Case-Mate. “Music inspires us all and by connecting that to the design process it’s the ultimate form of self-expression.”
Designed for true personalization, “I Make My Case” music provides users with a multitude of design options developed by their favorite artists. Each band has their own unique design platform, which include elements such as logos and images from No Doubt’s most recent tour, or a remix of Underworld’s latest album artwork produced by their longtime collaborator, Tomato.
“We put a lot of time into creating album art that means something to us. It is really exciting to see the work have another life of its own on our fans’ phones,” said Underworld. “Fans draw inspiration from our artwork using the ‘I Make My Case’ customizer and the end result is a completely unique case design.”
The “I Make My Case” music tool is easy to use for consumers who want to create a custom case. Users first choose an artist then pick from the various design elements, clicking and dragging their selection to a blank phone canvas that represents the back of the phone with its exact dimensions. From there, they can either save the design or add it to the cart and checkout. Consumers can save as many designs as they want and reopen it to expand upon their original creation until completely satisfied. For instant-gratification consumers, each band offers pre-designed cases for purchase at www.case-mate.com.
Case-Mate uses a state-of-the-art printing process that embeds inks directly with the case, ensuring that it will not scratch or abrade with daily use. The print wraps completely around the sides of the case providing full 3D coverage.
Pricing and Availability
Current bands in the ‘I Make My Case’ music roster include No Doubt, Yo Gabba Gabba, Health, Metric and Underworld. Cases will be available for the iPhone 4, Verizon iPhone 4, iPhone 3G/3GS, iPod Touch 2G, iPod Tough 4G, Samsung Galaxy S, Blackberry 9700 and Blackberry 8520. Customized cases are $39.99 and pre-designed cases run $34.99. Cases designed by the consumer arrive 7-10 days from purchase.
Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate’s team of technology and design aficionados have created an extensive repertoire of mobile and tablet cases right for any style and every occasion. For more information, visit http://www.case-mate.com.
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