The iPhone 3G /3GS Barely There Clear is a great example of us taking feedback from customers and applying it to new products! We have heard from some customers that they love the barely there case but wish the Apple logo was protected. The Barely There Clear Case solves that problem!
Customer Profile: Jenny S.
Twitter: twitter.com/wyldceltic1
Blog/Website: http://web.me.com/wyldceltic1
Tell us a little about yourself?
I’m a musician who wound up getting a ‘Real Job’ after the age of 45. Gigs died off and I got a great job in Retail. I still get the people interaction like when I was entertaining, but a more regular paycheck! I have 4 Pomeranians and my own house, so I don’t have to worry about mortgages this day and age.
I’m in the OC, Southern California, but have lived in Canada, and Northern Ireland for a number of years as well.
I’m Type 1 diabetic and use Social media a lot to connect with others who have interests in the medical field, Macs, iPhone developers in the hope of seeing a fully integrated diabetes monitoring system to connect with the iPhone. I was promised at the last WWDC and as yet, we haven’t seen it.
I was born three-months too early, and that prematurity resulted in incubator/oxygen damage to my eyes. I grew up legally blind (I see nearsightedly, but cannot drive, join the Services etc) and the iPhone is a boon to me.
What phone do you currently use? Love it or hate it?
Apple iPhone and I love it!! It has taken the place of a hefty laptop for when I’m out and about.
How did you first hear about case-mate?
I’m an accessory hound, and most of my work is finding the complete solution for customers and their iPhones. I’ve see case-mate items on others’ iPhones, and started to see the products more and more at AT&T and on websites.
Then when I got more into Social Media, Namely Twitter, I found Case_Mate on that and started to follow them, visit their links and so on.
What are your favorite case-mate products and why?
I like a really protective case, so ‘Back-snap-ons’ don’t send me. I’ve seen too many cracked screens and such from ‘Dressy’ cases, I go more for the Carbon-Fiber and Leather cases with a holster. I’m also looking forward to trying out a ‘smooth‘ or a Dockable style case from them.
What features do you look for in a case?
Chiefly, PROTECTION! Looks are nothing if your iPhone ‘baby’ can break or get damaged in very slim cases. I can paint and ‘bling’ the cases, Like I did with the case I’m holding in my Pic) and if the screen and all has a good ‘helmet’ I’m a happy soul 
Are there any other products that you would like to see case-mate offer?
This will sound rather strange, but with about 10 million people in the USA/Canada who have some form of diabetes, I’d like to see attractive cases to hold our meters, lancet devices, test strips etc. Many of the meter cases are thin, utilitarian and not all that durable.
As beautiful as some of Case-Mate’s products are, I could see a generic, ‘pocketed pack’ about the size of a thin GPS case with nice exteriors being sell able/popular. Heck, with the TSA’s rules and all, ppl could use that for traveling with their little toiletries these days as well.
You have done some interesting case customizations. What inspired you to start that?
I’m not a “Pink” girl, not a ‘Fashionista’, but I do like individuality in my possessions. It may also be a practical move in the eyesight department that MY things stand out from the clutter of a tote, messenger bag, crowded tabletop etc. I can see *My* things right away HA HA!
People may get a chuckle out of my eccentricities, but these are based mainly in visual need. Also, at work, MY things have my mark on them so we all know ‘Oh, that’s Jenny’s case.’
For all you BlackBerry 8900 road warriors out there, meet your new best friend…the BlackBerry Curve 8900 FUEL. It’s a protective case, carrying solution, and extended battery life all in one. So from here on out you’re good to charge on the go. So the next time you’re rushing to get to the airport at 6am and you forget your charger…relax, your BlackBerry Curve 8900 is taken care of.
I am pleased to announce that we will start doing employee profiles on the blog. We have got some great feedback on the customer profiles that we started last week so we thought that doing interviews with case-mate employees would be fun. Over the next couple weeks we will start posting about the fantastic people that make it all happen at case-mate. Emily from HR has agreed to go first!
I am a little behind on publishing some customer profiles but you should see more of those posted shortly!
I had a great time at the AiMA event last night! I was able to to catch up with a lot of old friends and talk about some of the things we are doing with the case-mate.com business. I even got a chance to mention and highlight some of the fantastic customer connections we have made through this blog and twitter. Michelle, who runs interactive marketing for me, snapped a few pictures from the panel discussion:
If you are in Atlanta and want to learn more about online and interactive marketing AiMA is a great place to start!
Tomorrow night I am speaking about case-mate and e-commerce at the Atlanta Interactive Marketing Association event! If you are in Atlanta and can make it we would love to see you! Register Here.
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E-Commerce Best Practices
Wednesday, August 26 2009, 6:30pm – 9:00pm
The holiday shopping season may still be four months away, but now is the time to start thinking about maximizing your e-commerce sales in December! As most sales channels continue to struggle this year, e-commerce has been a bright spot for many retailers. With continued growth in e-commerce, the business of driving sales online has evolved significantly.
Competition is more intense, budgets are tighter, and consumers are smarter today than ever. It takes a sophisticated marketing plan to reach and convert today’s “smart consumers”. From sophisticated re-targeting campaigns to engaging reviewers on YouTube, today’s e-commerce sites need to do it all.
Come join us for an interactive and engaging discussion on e-commerce best practices with a panel of Atlanta’s leading e-commerce experts:
Alan Beychok – President
Benchmark Brands / Footsmart.com
Greg Foglesong – VP Marketing
Spanx
Andrew Knight – Director of E-Commerce
case-mate
Moderator
Jeff Hilimire – Managing Director
Engauge Digital
Location: Georgia Tech Global Learning Center
84 Fifth St. N.W. Atlanta, GA 30308-1031
What a day!
First we have Forbes.com that did a nice write up on the case-mate fuel line of cases. http://www.forbes.com/2009/08/21/iphone-blackberry-batteries-technology-personal-smartphones.html.
Nice to see some ink about case-mate.
Second, we had a customer send us a bouquet of roses thanking us for our products and service. It is an amazing feeling when customers actually feel connected to your company. I rank this as one of my finest moments in the short history of our company. To actually see our culture evolve and touch others lives on a personal level is very gratifying.
Third, our sales team landed some nice deals with a big box retailer. The best part is that our large customers are now treating us as partners and pushing us to develop amazing products!
Shashi
We had a pretty incredible event happen here at case-mate this afternoon. One of our fabulous customer service reps, Kim, received a dozen roses from a customer. I am not kidding! This customer was so blown away by the level of service that Kim provided that they sent her flowers!
Our goal is 100% satisfaction with every order from case-mate.com. Most orders go out without a hitch. In those rare instances where there is a problem, I know our customer service team will take care of you. I have never worked with a more dedicated customer support team than what we have here at case-mate. If you have a problem, I encourage you to contact Tanika, Kim, Artie, or Valentina: support@case-mate.com | 866.689.3432. I promise you will not be disappointed.
Congrats Kim on a job very well done!
We have launched clear armor for the Samsung Reclaim! Clear Armor for the Samsung Reclaim is the highest quality protective film available on the market today. If our premium leather cases aren’t exactly what you were looking for, the transparent defense offered by Case-mate’s Clear Armor is the best way to keep your Samsung Reclaim in pristine condition. With Clear Armor, Case-mate is the Clear leader in device protection.
